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BMW i3

BMW i3

With the new BMW i3 website : stay #AUCOURANT

BMW i3

As part of the digital support of BMW France, X -PRIME has implemented the digital activation plan of the BMW i3 display with a digital campaign and a hub linked with associated content. The challenge was to educate and inform about the realities and prowess offered by the BMW i3 in order to arouse the desire to acquire this "revolutionary" car.

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X -PRIME and JWT imagined a device around the #AUCOURANT, like the Quizz: " Did you know ? ". The tone is intentionally shifted : a way to challenge the French on their wisdom.

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